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Company XYZ faces severe economic challenges Description of Company: Located in Wausau, WIHas employed 300 people for nearly 75 yearsManufactures glass and plastic milk containersImpacted since 2008 by economic downturnManufacturing costs spiraling up
Owners must decide between the following options:
1. Take huge bank loan to retool company into a robotics operation resulting in 225 permanent layoffs2. Relocate to Argentina resulting in closing down Wausau plant3. Declare bankruptcy/close Company.In what sense is this a business problem? A community problem? An individual problem?You are responsible for developing a plan of action for the Board of Directors.
Develop and use the following strategies as part of your research and decision-making plan:
1. Identify issues 2. Rank affinities3. Pre-test affinities using a focus group4. Analyze data5. Create a synopsis of a presentation for the Board of Directors
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