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Question 1.
1. A pharmaceutical manufacturer followed sales representatives in the field to observe some 150 interactions between sales reps and physicians and support staff. They watched sales reps approach the doctors, how they got around their gatekeepers, how they delivered their brands' messages, and so forth. These observations led to improvements in training new reps.
In what category of research would this study fall? Provide advantages and disadvantages of this category of research. What would be the next step in the marketing research process?
2. A clock and watch manufacturer realizes that she is operating in the market for machines that measure time. How should this market be segmented? Identify the key segmentation variables that are relevant for this market.
3. Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers? How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data.
How might one characterize the architectural painting coatings industry and Jones Blair's trade area?
Case: MARKETING TO THE BABY BOOM GENERATION, Based on this upcoming, large spending group, what other types of products/services might be popular and attention getting to this market
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choose an editorial article from the new york times or the wall street journal. browse the library and choose an
Identify the strengths, weaknesses, threats and opportunities you identified in the organisation's internal environment using a SWOT matrix. Identify at least three items for each SWOT category.
Discuss the merits as well as deficits of the article and Was the report of the findings complete and clear? Do you agree with the interpretations? Why or why not
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dynamics of foreign markets please respond to the following wal-mart nike and mcdonalds have all achieved great success
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