Improve upon a high return on invested capital

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If you were appointed the Chief Financial Officer for a hotel company, and your objective is to improve upon a high return on invested capital. Of the two options provided below, which strategy would you select: The building of all new hotels within the company Have a combined strategy that could include the sale of assets, entering into management contracts, adding rooms to existing hotels, get out of leases that are not profitable, joint ventures Explain why chose that strategy. What benefits would that choice provide your company.

Reference no: EM132185060

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