Improve the advertising approach

Assignment Help Marketing Management
Reference no: EM131193776 , Length: word count:3000

Advertising

Brand - Milo (Singapore)

Scope of assignment:

1. Overview of product

a. Background, representations, products, operations

2. Advertising Strategy

a. Based on research, present the current strategy and tools used in promotions/branding. You must support your findings with research and citations.

b. Include appropriate labelling of the tools (traditional versus new/non-traditional) with examples, explain its usage in the given context.

c. Evaluate the current strategy stated in (b). Discuss if it is successful/relevant or otherwise. You must substantiate your conclusions with relevant research.

3. Recommendations (must be practical)

a. Based on the current strategy/tools used, discuss what els could be done to improve the Advertising approach. In your recommendations, you must explain how each proposed tool will assist to narrow the gaps/improve the reach of advertising

4. Conclusion

a. Summarize your assignment, highlighting key points and take a stand as if the advertising strategy is successful in your product

Word count: 2500-3000

Reference: Minimum 10, APA format

Reference no: EM131193776

Discuss four level of permission marketing

Discuss reasons for the growing importance of email marketing. Explain the various steps involved in the developing the email marketing campaign. Discuss four level of permi

Check-in counter observes the process characteristics

The supervisor at the American airline check-in counter observes the following process characteristics: the average amount of a passenger spends on check-in is 30 minutes from

The marketing implementation strategy

Write a paper/analysis on your chose case study Groupon where you consider the Marketing Implementation Strategy and the Evaluation and Control sections for your chosen case

Did you always find them distasteful

Think about the influences on consumer behavior to provide a thoughtful answer to these questions: Did you always find them distasteful? If not, why do you think your response

Difficult for marketers to anticipate

Within the external environment, social factors are perhaps the most difficult for marketers to anticipate. Several major social trends are currently shaping marketing strat

How you might utilize cbpr in development of your campaign

For this Discussion, review the media from last week titled, "Communication for Social Change". Consider the aspects of communication development among communities. Also, re

What are the similarities that you notice

From the first e-Activity, compare and contrast the approach to product adaptation in foreign markets from the video you viewed to the company that you researched. What are

Calculate the standard deviation using excel formula

Retrieve monthly share prices by going to Yahoo HISTORICAL PRICES - Calculate the Standard Deviation using excel formula and Now use the same screen to retrieve S&P historical

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd