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Impact of key inputs from stakeholder groups on new product

Assignment Help Operation Management
Reference no: EM131283948

Strategic Marketing- W4-A2 (USE WALMART AS THE ORGANIZATION)

Presume that the organization you selected Walmart. (USE Walmart as the Organization).

Developing the New Product/Service

1. Assess the types of stakeholders involved in the development process for the product/service of your chosen company (Walmart).

2. Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.

3. Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.

4. Justify at least two persuasive strategies that can be used to engage stakeholders in new product/service development projects.

5. Assess the key competitive advantages that utilizing the current trends in information technology (IT) will deliver to the area of new product/service development.

Present your analysis as a 3- to 4-page report in a Microsoft Word document formatted in APA style.

On a separate page, cite all sources using APA format.

Reference no: EM131283948

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