Imagination at work

Assignment Help Business Management
Reference no: EM131012723

GE uses "Imagination at Work" as its slogan.   McDonalds uses "I'm Lovin' It".  Why do these international companies use slogans?

To prevent ad obfuscation To ensure the achievement of the advertiser's marketing objectives To create a euphemistic image To provide continuity for an ad campaign To do none of the above

Reference no: EM131012723

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