Illustrating your marketing plan strategy.

Assignment Help Marketing Management
Reference no: EM13966671

Prepare a 5- to 6-slide Microsoft® PowerPoint® presentation illustrating your marketing plan strategy.

Compile the information presented in your previous papers and include the following in a Microsoft® PowerPoint® presentation:

Your promotional strategy for your product or service, which is (Transamerica Visa Credit Card) including how you will use it on the following elements:

Direct Marketing
Personalized
Channel Agnostic
Call to Action
Measurable

Speaker's Notes: Initially we need to make our California policyholders aware of the Transamerica Visa Credit Card. One of the most effective ways of doing this is by direct mail. Annually, on the policy's anniversary date, we send a statement to our policyholders as to the current values in their life insurance. Without additional cost, we can use this statement to introduce the

Transamerica Visa Credit Card to our policyholders. For those policyholders whose anniversary date has occurred in past six months; an early statement and offering can be done once we have cycled those policyholders with upcoming anniversary dates.

The direct mail piece will include a unique telephone response number and email address for policyholders who wish additional information, or to take advantage of the offering. As an example, we currently have a telephone number 1-800-PYRAMID; by adding the digit 1 to the end of the number we can identify responses to our direct mail efforts.

This is not to say that our direct marketing efforts need be print oriented and by mail only. Direct marketing is "channel agnostic" and we will address other media channels in shortly.

Reference no: EM13966671

Describe your product or service offering

Offering.  Describe your product or service offering as it is currently in terms of features and benefits, price and the total cost of ownership as discussed in the week's r

Explain some of the legal nuances of a corporation

Watch the short video on basic corporate structure and business entities. The video helps explain some of the legal nuances of a corporation and compares the corporation to

How is social media chosen and integrate into marketing plan

How is a social media chosen and integrated into a marketing plan. How is the effectiveness of the use of social media measured? How is a social media chosen and integrated in

A consumer is an active participant in service

Describe a real-life scenario in which a consumer is an active participant in service. What consequences might a manager face in this situation? Explain in 200 words or more

Design dfa deciding the language two-switch

The language Two-Switch with alphabet å = {a,b}, consists of all those strings that have at least two stitches form a's to b's or vice versa. One regular expression for Two-St

Discuss the international marketing research process

ADVANCED GLOBAL MARKETING 4 (AGM401) - Discuss the international marketing research process IKEA would need to follow with respect to introducing its brand and product offeri

What is the historical relevance of the context you selected

Decision Making: Describe the potential for consumption-related decision making given the cultural context in question. Provide three (3) examples of the purchases that mig

Describing what a company or product can do to improve sales

You have been asked by your organization to conduct research and prepare a paper regarding consumer groups and behavior. Describing what a company/product can do to improve sa

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd