Illustrate what does mckenna mean in marketing is everything

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Q. Illustrate what does McKenna mean in "Marketing is everything" which advertising is obsolete, do you agree or disagree? When lunching a new brand it was discussed which it is best to build the brand first with PR and then sustain it with this assertion? Lastly would you say which The Peninsula Beverly Hills promotion strategy is 'dumb" or "strategic" elucidating in detail.

Reference no: EM1382684

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