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Case Study - IKEA Invades America
1. Briefly summarize IKEA’s situation, including the firm’s strategy and its strengths and weaknesses at the time of the case. Be sure to address IKEA’s competitive position with respect to their target customers.
2. Generate three feasible strategic options for IKEA
3. Determine IKEA’s critical priorities
4. Use the critical priorities you have selected to evaluate the strategy options you have generated
5. Choose and describe a preferred strategy based on your analysis
6. Describe the top five strategic activities that form the foundation of the strategy you recommend for IKEA. Make sure your selected activities are concrete, measurable actions.
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