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1. Discriminate between primary data and secondary data and their usefulness to business decision making, being sure to discuss the advantages and disadvantages of each. Your response should also identify the typical sources for primary and secondary data and what you would rely on most heavily in making your marketing decisions. 2. Imagine that you are creating a marketing plan for a company that will sell ice cream cones. As you consider the marketing program, what types of strategy should you consider including in the plan? Propose one specific example of each type of strategy that you are considering, and present your rationale (reasoning) for your strategy selections. 3. You are the product manager responsible for a horrible product failure, but in your wisdom, you are evaluating why the product failed. What factors would you consider in your evaluation? What actions could you have taken to prevent the failure? Does product innovation need a willingness to accept failure?
Normal 0 false false false EN-US X-NONE X-NONE What types of future research
The uninsured healthy and young take good health for granted, are tech-savvy, and have low motivation to enroll in the current health care plan. Marketing plans, therefore, must appeal to them in an easy way that makes it relevant to them. Sage (2..
Analyze the changing landscape of the health care system - Analyze what impact cultural demographics have on the health care market.
Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers' minds.Explain why you placed each competitor on its p..
Develop a price using a target price and develop a price using cost-based pricing and what you would like to see as a return on your business
This is an individual paper that will focus on one organization (McDonald's) and its global marketing efforts on both global and local level. International marketing managers frequently decide to adapt organizational brand image across internation..
Social media marketing depends on involvement and word-of-mouth. However, there are risks when using social media marketing. Discuss the pros and cons of using social media such as LinkedIn, Facebook, and online blogs as part of an integrated mark..
Describe what is meant by excess inertia and explain why this situation is more likely to happen in markets with indirect rather than direct network effects.
Identify as many of the steps in the marketing research process as possible that are referred to in the articles you find.
Write a summary in which you critically discuss the potential influences of power and politics that can affect your scenario organisation.
Identifying Market Segments and Targets-At this writing, Bombardier is in the very late stages of bringing to market its new series of mid-sized, cost- and fuel-efficient line of C Series commercial airliners
Interview a local small business owner to determine the type of marketing research, if any, he or she has used.
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