Reference no: EM131408120
Goods and Services Marketing
The success of a product or a company in the marketplace is highly dependent on the target markets ability to distinguish a given product from another. One way this is accomplished is through branding. When it comes to branding, companies must make complex decisions that will have a prolonged effect on the perception of the product and company in the marketplace. In this discussion, you will discuss product placements based on brand name marketing in the film industry.
Scenario:
Product placement deals have been a common practice in the film industry for quite some time, but the focus on placing popular brands in movies and television shows was never as important as it is today. To execute this Assignment, watch one of your favorite television shows or a recent popular movie and discover a brand of a product that is featured in the plot of the story. Pay close attention, sometimes it can be tricky to identify a popular brand being featured if your mind is not consciously looking for it.
Directions to complete this Assignment:
Read Chapter 10 in your textbook to understand how companies make branding decisions.
Download an explanation of marketing uses for branding here.
Watch the video segment on the Tom Peters website by going to "Tom's Topics" under "video" at: www.tompeters.com to view Brand,
Design, and Differentiation (Tom Peters Company ©1999-2014) to supplement your understanding of product branding by Tom Peters-Filmed by BVO 2009.
Used by permission of Tom Peters. See www.tompeters.com for additional information.
Checklist: In 250 words or more, answer the following questions:
Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.
Discuss the type of consumer product (convenience, shopping, specialty, unsought) you identified in the plot of the story. Explain your answer.
Discuss how the television show or movie increases or decreases the brand equity of the product.
Describe the brand strategy of the product you identified within the plot of the story.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. Respond in a Microsoft Word document in a minimum of 250 words to the checklist items above using APA format and citation style. Make sure to include an additional Title and references page.
Debate and reflecting on your impressions
: You will submit a 500-word essay reviewing the essential arguments of the debate and reflecting on your impressions of how the debate went. You should provide information about specific moments from the debate to support your impressions
|
Select two of the scenarios in the applications list
: Evaluate each argument, using the four-step process described on pp. 197-198, regarding soundness of reasoning (truth and validity).Explain your assessment, and add alternative argumentation where necessary.Format your assignment according to appro..
|
Reflection about rethinking the public sphere
: Write one page reflection about Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy by Author(s): Nancy Fraser
|
Calculate your company internal and sustainable growth rates
: Use the information found in Worldwide Widget Manufacturing's financial statements to calculate all of the listed financial ratios in the above table for your company. Calculate your company's internal and sustainable growth rates
|
Identify the television show or recent movie you watched
: Identify the television show or recent movie you watched, and introduce the brand of a consumer product that you found was featured in the plot of the story.Discuss the type of consumer product (convenience, shopping, specialty, unsought) you ide..
|
What are the uclx and lclx
: a) What is the value of ?x? b) What is the value of¯R ? c) What are the UCLx and LCLx, using 3σ? Plot the data. d) What are the UCLR and LCLR, using 3σ? Plot the data.
|
What is the eoq for component
: a) What is the EOQ for this component? b) What is the reorder point? c) What is the cycle time?
|
Why are they important in accessing the success of company
: SWOT analysis in chart form containing the following 4 categories: Strengths, Weaknesses, Opportunities, and Threats. Each item must be clearly and concisely stated.Balanced Scorecard in chart form. Clearly and concisely list CSFs in each of the 4..
|
Explain why a loss was recognized on the transaction
: Why would a company repurchase debt if it led to a loss being recognized on the income statement?
|