Identify the macro-environmental characteristics of market

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1. Identify a potential target market for BNP Paribas' retail banking's future international expansion strategy.

2. Identify the macro-environmental characteristics of market.

3. Critically analyse the key strategic issues the firm faces in expanding into this market (opportunities and threats in the firm's external environment plus strengths and weaknesses in the firm's internal environment).

4. Recommend actions to be taken to ensure that this strategic international expansion is a success for the firm.

You are strongly advised to structure your report in the same order as the assignment tasks set out above.

• Critically review the strategy of an organisation in light of international business issues, applying relevant theories and concepts

• Produce a creative strategic solution to a business problem for an organisation facing diverse challenges, taking into account the firm's external and internal environments

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Reference no: EM13798822

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