Identify the likely competitors of the new fast food chain

Assignment Help Marketing Management
Reference no: EM131209257

Question :

Ms Janet Bradley is a personal trainer and the CEO of the Healthy Living Group, a diet, health and nutrition consulting company. She is concerned about the correlation between obesity rates and the consumption of fast food. Janet has commissioned you. a market researcher working for the Fundamentals of Marketing (FoM) Consulting Company, to conduct a market analysis of the Australian fast food industry. The purpose of the market analysis is to assess the opportunities and threats associated with establishing a new 'low calorie fast food chain in Australia and to provide recommendations for key marketing decisions pertaining to the launch of this new fast food chain.

You will be presenting the findings of your market analysis in two forms:
- a 500 word executive summary
- a 15 minute presentation

Specific Requirements

Your analysis and recommendations should be based on the theoretical concepts covered in this unit In particular, you should.

- Discuss the demographic, sociocultural, economic, technological, natural, political and legal trends affecting fast food consumption

- Identify the likely competitors of the new fast food chain. Be sure to include an overview of what these competitors offer and who they seem to target.

- Discuss the cultural, social, individual and psychological factors that Influence the consumption of fast food.

- Segment the fast food market and recommend a target segment(s). Be sure to describe how you segmented the market and discuss how you selected the target segment(s).

- Based on your market analysis, provide recommendations on Cr how the new fast food chain should be positioned

- how the new fast food chain should be branded the types of products that should be offered where the new fast food chain should be located

- how the new fast food chain should be promoted Please use the assessment rubric as a guide for structuring your response to this task.

Reference no: EM131209257

Questions Cloud

Discuss fundamental strategies : Discuss fundamental strategies that can be employed to improve productivity in manufacturing operations technology?
Prepare two different depreciation schedules for equipment : Prepare two different depreciation schedules for the equipment - one using the double-declining balance method, and the other using the straight-line method. (Round to the nearest dollar).
Different equity risk premia numbers : What are the implications of different equity risk premia numbers for different time periods? HINT: When you use the CAPM you mus enter an equity risk premium. Therefore how do you do that accurately when data for different years produce different..
Produce different equity risk premia : What are the implications of different equity risk premia numbers for different time periods? HINT: When you use the CAPM you mus enter an equity risk premium. Therefore how do you do that accurately when data for different years produce different..
Identify the likely competitors of the new fast food chain : Identify the likely competitors of the new fast food chain. Be sure to include an overview of what these competitors offer and who they seem to target and discuss the demographic, sociocultural, economic, technological, natural, political and lega..
What have you learnt about the complexities of leadership : What have you learnt about the complexities of leadership (comparing what theory says and what you found i.e. do your findings support the theories covered in the course?) Given what you have found, how might your own leadership practice be improve..
How many years will it take : Question: How many months it will take to grow your money from $10,250 to $25,000 if you can earn an interest of 8% compounded monthly? How many years will it take? Please show work.
How does your selected company compare to the industry : What do the findings tell you about the financial health of the company? How does your selected company compare to the industry? Calculate each ratio using the information from the balance sheet and income statement.
Discuss the possible implications of making participation : Discuss the possible implications of making participation in social security voluntary. You can also use arguments of adverse selection and moral hazard covered in chapter 9

Reviews

Write a Review

 

Marketing Management Questions & Answers

  Brick by brick-inside lego

Write a 600 word analysis. Please watch the "Brick by Brick: Inside Lego" video. (A link the the video is provided below). Once you have watched the video, please explain how Lego engineered its turn-around by becoming both more product focused an..

  Create a measure of customer satisfaction that will help you

Before you do that, Andy wants you to develop product policies and create a measure of customer satisfaction that will help you exert some control over the formulated marketing strategy.

  In a two page paper determine and describe five different

promotional mix decisions begin with choosing the right message channel to reach their intended audience. with so many

  What is competitive intelligence

What is competitive intelligence

  B2c-business to compan

A. Think of an idea (preferably B2C-Business to Company) for a new product or service (1). Who would be the target market(s) (2), which of the four segmentation methods would you use and why? (4) How would you categorize the products? (3)

  What are the five guidelines for successful taglines

Brainstorm a tagline for the new product, VibeAwake, as described (emailed document). Discuss why you think your tagline is a good one. In what ways will the tagline make this product (brand) memorable in a positive way?

  What is mental accounting and how does it impact

What is mental accounting and how does it impact consumer decision making and How might a company take advantage of consumers' mental accounting

  Determine the impact that the publication of ethics and

use the internet to research the apple corporation its current position and reputation regarding ethical and social

  A hospitals decision to operate as a niche market supplier

a hospitals decision to operate as a niche market supplier is usually based on a market area study that includes future

  Did you discover something new about your community

After reading the article on the Facebook Graph test one or two of these tricks and tell me what worked for you. Did you discover something new about your community or friends? Be specific what you did and what you found out. Do you see value in..

  Mkt301a – marketing strategy

MKT301A – Marketing Strategy, Context APM Bachelor of Business students will act as consultants working for a strategic marketing consulting firm which was recently contacted by an investment bank in Sydney. The client wishes to diversify by investin..

  Discuss the pros and cons of aldi''s pricing strategy

Discuss the pros and cons of Aldi's pricing strategy.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd