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Essay Assignment
Instructions
Research a company that has been in the news due to a consumer protection or antitrust problem. Clearly define and evaluate three legal concepts that were discussed in the text and that apply to the company. Identify the ethical dilemma that the scenario presents and evaluate two ethical frameworks that applied to management's decisions.
Reflect on the class discussions and the articles that you have read during the class and use the information, and other academic sources to write a 2500 word essay critiquing the company, its operations, and the ethical dilemma it caused. Use at least seven credible sources for your essay, including at least two sources from the University library. Proper citation and references in APA 6th ed. format are required.
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Part of the excitement of marketing is to think about what will happen in the future. Not only is it fun to think about, it also helps us innovate and employ technologies, strategies, etc. in anticipation of the future of marketing.Do some researc..
McGregor developed the Theory Y and Theory X. These define how managers view their employees. This was not covered in the lesson. Do your own research about McGregor's theory and answer the following questions: Contrast McGregor's Theory X and Theo..
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Determine the main advantages and disadvantages of the adoption of The HITECH (the Health Information Technology for Economic and Clinical Health) Act for health care professionals. Next, suggest one (1) strategy that the medical staff members cou..
Business Environment and Marketing Research
What type of research could Herman do to estimate the demand for her skin-care product?- How might she raise the funds to start up her small business?
Choose a brand that is available internationally (Soundcloud). In looking at another country (i.e., other than the US) where the brand is available, describe the adaptations and standardized elements of the brand's marketing mix.
What suggestions can you make to strengthen their post? Direct a response toward someone who selected at least one standard that was the same as your own. Compare and contrast your posts. What suggestions can you make to strengthen their post?
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