Identify the developmental advertising research method

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What trends do you believe had to be measured quantitatively by trustworthy research in order for Clairol to develop and advertise Herbal Essences? Identify the developmental advertising research method that you think would be the most important to guide Clairol's efforts to advertise and promote Herbal Essences. Explain why you picked this method.

Reference no: EM13961450

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