Identify the customer perceived value for the customers

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Marketing Management Assignment

1. Using suitable models identify the customer perceived value for the customers for a company of your choice.

2. Critically evaluate the existing value proposition for the one (the product/division/company) you have chosen.  Compare and contrast the value proposition with that of the leading competitor in your sector. 

3. Benchmark the two value propositions, comparing and contrasting as appropriate, and reaching a justified conclusion(s).

4. In light of your analysis of your existing value proposition and what you have learnt in this module produce, a new value proposition that will match the value criteria of your customers.

5. Produce a plan to implement the value proposition externally and internally.

Writer should be proficiency in Means end Model (Zeithaml, 1988), Customer Value Hierarchy Model - Woodruff (1997), Typology of customer value- Holbrook (2005), Customer expectations against Customer outcomes model- Piercy (2009) , Customer satisfaction against Customer loyalty model- Piercy (2009), Customer value strategy and positioning model (Piercy, 2009), Strategic gap analysis (Piercy, 2009), Competitive box (Piercy, 2009) etc.

Main company = KFC

Competitor = Burger King

Attachment:- Question.rar

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The report is made on a comparative analysis of the companies called KFC & Burger KIng. their statement of mission, vision, marketing strategy etc have been explained in the report. Different models have been utilized in terms of describing the major factors for achieving marketing advantage. The recommendation has also been made for future development.

Reference no: EM131441609

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Reviews

inf1441609

4/6/2017 5:57:08 AM

Ok I entirely read through it and I should say it's completely phenomenal... you are an extraordinary expert. I was apprehensive about utilizing one of these written work services since I never have, yet this is genuinely superior to anything something I could compose.

inf1441609

4/6/2017 5:56:42 AM

I appreciate that the writer could sent me the progress everyday so I can monitor the progress Please modify your mean ends model. The means end model is different from the sample. All academic model templates should be similar to the sample attached previously please update the expert that all model analysis for KFC must be supported by proper Harvard referencing/citation. Please provide the below for KFC in point form: Competitive Differentiation Competitive Positioning Please also provide Burger King’s Value Proposition in point form.

len1441609

3/27/2017 3:18:07 AM

To answer all the question and answer them using the sample format guide. Must follow ALL the outline and models in the sample file in sequential order which includes appendixes. Solution must be meaningful and not be descriptive. Writer should be proficiency in Means end Model (Zeithaml, 1988), Customer Value Hierarchy Model – Woodruff (1997),Typology of customer value– Holbrook (2005), Customer expectations against Customer outcomes model– Piercy (2009) ,Customer satisfaction against Customer loyalty model– Piercy (2009), Customer value strategy and positioning model (Piercy, 2009), Strategic gap analysis (Piercy, 2009), Competitive box (Piercy, 2009) etc. All the model must be use similarly in the sample as part of the module basic requirement. No other model is allowed. Please refer to the sample file for references. Main company = KFC, Competitor = Burger King.

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