Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
Create the Value: Market Segmentation Analysis and a Value Proposition Your company, a major retailer, has decided to explore the possibility of developing a new retail brand aimed at a specific target market. Prepare a report that would form the basis of a planning discussion with your major retailer's senior marketing team of managers. The term retail brand refers to a retail store concept, as opposed to a manufacturer's product or service brand. The retail company is the brand - like Target, GAP, PetSmart, or Victoria's Secret. As an example, what if Target created an off-shoot company that specialized in pet services for dogs (veterinary care, pet foods, pet training) and called it Pooches! In this example, Pooches would fall under the Target corporate umbrella, but would be an entirely separate retail store company. Please prepare a report that would form the basis of a planning discussion with your senior marketing team of managers. Your report should include a detailed analysis of a potential market segment and a description of the proposed value proposition. Be sure to discuss the financial opportunities that support your rationale for the kind of retail store chain that you would propose. Research will be paramount here. Your report should be about 1,000-1,250 words and include a minimum of three (3) scholarly references. Please use the APA format for your paper and references. Information on APA format, including the APA running HEADER atop each pagem may be found at https://owl.english.purdue.edu. Please include the following sections. 1. Brief Description of the proposed retail brand concept 2. Potential Market Segment Identify the characteristics of your potential target market in the United States. The figure from the Week 2 Lecture is helpful-you may also include other variables that you consider relevant. You also need to estimate the size of your target market and the revenue potential. The list below contains information from which you might draw your target market description that should include demographics characteristics, geography, and any other appropriate segmentation variables.
3. The Value Proposition Describe the bundle of benefits and features that are offered to the target customer. Features are what the company offers and benefits are what the customer derives from these features. • Functional benefits: What basic product features are offered?• Emotional benefits: What features are offered that make the customer feel good?• Self-expressive benefits: What features are offered that help reflect and communicate the customer's values to everyone in the social environment? 4. Conclusions This will be your wrap-up that includes the key "takeaways" that you wish the senior marketing management team to ‘take away' from your proposal to create the retail store chain under the parent company's corporate umbrella. It should include important facts or concepts on which you want these executives to reflect after they leave their meeting with you.
Explain Sony Playstation 2 analysis of company in global market and Explain how each of the general environment segments impacts the video game industry
write a white paper on a company of your choice and discuss the market segmentation within that industry along with the
Describe a time line for implementation and main tasks
Scenario Of Gaming Consoles Product Life Cycle
Describe the marketing/distribution channel change - Why did Jones Soda make the marketing
Report on Digital Marketing Strategy for a Website
Summarize the life cycle of a product (Introduction, Growth, Maturity, Decline) and explain how the stage of the life cycle impacts price. Provide two examples of products where you have seen this occur.
valuate the value and utility afforded by Philip Kotler's Segment-by-Segment Invasion Plan as a tool for mapping current and future market segment pursuits. Provide support for your rationale
A key skillset we utilize in this class is strategic analysis - your ability to take and find information on a given situation, identifying strategic problems and applying concepts from class. What is (was, should be) the firm/industry's(sustainabl..
Create a 2,500- to 3,500-word strategic plan for Riordan Manufacturing starting from what you learned in Week One and using a similar strategic management process as Concepts in Strategic Management and Business Policy
What techniques should Houston have used to overcome the forestalling tactic? How hard should Houston press to get Harris to act now
Consumers respond positively or negatively to an advertising stimulus. Determinants of forming a positive or negative attitude towards the advertised product include cognitive and affective processing. Consumers rely on cognitive and/or affective sys..
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd