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As we learned this week, brands signal customers by giving them information about predictability in their purchases. Brands each have their own associations and personalities. In your post, identify some of the associations and personalities that are linked with the following brands: Oscar Mayer, Dell, and Sketchers. What are they? How do they differ? Are there any similarties?
Explain why you agree or disagree with the contention that the APIC-type model is useful as a framework for direct marketers or sales promoters to operate within.
Explain China E-commerce and What is needed is in terms of percentage figures in growth leading up to 2008
Determine three new strategies that PepsiCo is actually pursuing. Identify three proposed strategies that you feel would be excellent for PepsiCo to pursue
Describe the German business environment when Wal-Mart entered the German market. Why did Wal-Mart fail in Germany
Define how your selected company integrates its marketing communications tools and promotional activities into its overall marketing strategy.
Targeting Segments and Brand Positioning Statements, Break down the segmentation variables used for Baby Boomers versus Gen Nester
Write Your Marketing Plan: This is your last assignment. An Ethics and Social Responsibility Strategy for your chosen company
How might you obtain data to segment visitors to your city's public parks, by day of week and time of day? What would you expect to find?
Assignment I: Discussion-Finance Organization and Long-Term Planning, Identify the sources of long-term financing for Genesis Energy. Analyze the potential costs and benefits of each option
What criteria should MKC use in deciding how to prioritize foreign market entry opportunities? Why
Product Strategies Explain the product characteristics including the product and/or service qualities, warranties, service contracts, packaging, and branding opportunities
Choose a brand which uses multiple media sources. What do you like/dislike about marketing message? Does their message appear consistent throughout different media sources used?
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