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Phase 1 - Strategic Opportunity Assessment
Phase 1 strategic opportunity assessment should be written as an executive summary memo to the CEO providing a professional and persuasive topline summary of your strategic assessment. Minimum of 2 pages.All reports should be typed, double-spaced, and in 10pt Arial font.Please limit your margins to 1" for left/right/top/bottom. Use tables when appropriate.Professional memo format.Sources should be cited as an attachment.here is what ou are going to write about (Big 5 Sporting Goods) : The Market:Category Dynamics
Identify the key macro-market and category issues/opportunities that have an impact on your corporation.
Identify relevant consumer market trends.
the purpose of the discussion board is to allow students to learn through sharing ideas and experiences as they relate
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Explain It's Popcorn Time and the owners feel it's time to expand their markets and seek new opportunities
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