Identify characteristics of market segment being targeted

Assignment Help Operation Management

Reference no: EM131434381

Using textbook: Basic Marketing 19th edition. Omarama Mountain Lodge case on page 612

1. Identify & discuss at least 3 marketing environmental factors that impacts OML’s operations

2. Discuss the global strategy of OML. Identify the characteristics of the market segment being targeted. What are their expectations regarding reliability, quality & range of services. Discuss the current marketing mix.

3. Provide at least two viable courses of action to ensure OML’s success

Reference no: EM131434381

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