Reference no: EM131269616
Guided Response:
Create an APA style formatted Word document that includes at least 3 references outside of the course text and contains paragraphs that cover the topics below.
The length of your marketing plan will vary based on your degree of succinctness. Most documents fall between 9-13 double spaced pages.
For more details, including minimum lengths by topic, check out our sample McDonald's marketing plan.
Note that you've already covered this first set of topics in your week 2 situational analysis. Feel free to revise your earlier work as needed.
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT (strengths, weaknesses, threats & opportunities) analysis
For each, identify and describe a minimum of 3 examples (12 in total).
A description of the product/service that you want to market & SWOT rationale
Now address the additional topics below to complete your marketing plan. Again, reference our example and the identified text chapters for additional context.
Segmentation approach and rationale
e.g., Demographic, geodemographic, behavioral, psychographic, etc.
Target market(s) description
Positioning statement
Marketing mix details
Address each "P" (product, place, price, promotion) of the marketing mix separately and explain your choices. This is the heart of your plan.
Success metrics
Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
International considerations
Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.
Conclusion
Summarize your plan and why it deserves to be funded.
References.
|
Cost of debt and equity
: You are the Genesis Energy accountant and have taken a class recently in financing. You agree to prepare a PowerPoint presentation of approximately 6-8 minutes using the examples and information below:
|
|
Essay title - what is a good life
: Essay title: What is a good life? Brief summary: A more comprehensive description of a good life,and why many people can be bias. Authorial credibility: David Christian, Maps of time: An introduction to big history
|
|
Risks of the pay-for-performance system
: HRM 401 Explain the advantages and risks of the pay-for-performance system and Identify the steps and the components of your plan - Demonstrate how your system will help motivate and increase the productivity of the nurses.
|
|
Determine the elasticities for each independent variable
: Compute the elasticities for each independent variable. Determine the implications for each of computed elasticities for the business in terms of short-term and long-term pricing strategies. Provide a rationale in which you cite your results.
|
|
Identify at least 3 business or sociocultural considerations
: Identify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market. Discuss at least 3 metrics you might analyze to evaluate the success of your plan.
|
|
What benefits do you see in separating data and processes
: Compare and contrast the design class diagram approach with structured charts of the structured methodologies. What is the benefit of each tool? When would you use each of these tools? What benefits do you see in separating data and processes? Wha..
|
|
The concept of the patient care continuum
: The concept of the "patient care continuum" is referenced in the Memorial Hermann interview. What are some of the resulting challenges that this trend has caused within the supply chain?
|
|
Write an applet to animate search insertion and deletion
: The Search button searches whether the specified value is in the list. The Delete button deletes the specified value from the list. The Insert button inserts the value into the specified index in the list. If the index is not specified, the value ..
|
|
Present performance and promotability of inside candidates
: Which of the following refers to company records showing present performance and promotability of inside candidates for a firm's top positions?
|