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Website development process.
Discuss the Website Development Process:
1. Establish site objective-marketing
2. Identify and describe target market-market
3. Design site content and navigation structure-marketing with the aid of information architects
4. Conduct usability tests-a marketing task in cooperation with the technicians.
5. Deploy and tune site-a technical task
6. Measure and evaluate site effectiveness-marketers are responsible for the business effectiveness of the site; technicians for its smooth functioning
Refine and improve site effectiveness-both marketers and the technical experts should be engage in a program of continuous improvement of site effectiveness.
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