Reference no: EM13848005
Complete a project from the perspective of an entrepreneur opening a new business in the hospitality industry (hotel, restaurant, event planner, convention center, salon/spa, etc.). analyze selections available and make recommendations for all technology-based systems that will be utilized in the new business. The project should be submitted following all APA guidelines for a research paper including at least five current resources. Citations are essential regarding the presentation of this final report. Students can earn up to 100 points for this report.
Project requirements:
Briefly discuss the company or organization to include location, products and/or services offered, target market, etc.
The emphasis of the project is the company's technology strategies. The plan should address the following elements:
Identify all functional business areas that utilize technology systems (hardware, software, networks, e-commerce, marketing, security, restaurant/hotel management systems, point-of-sale systems, distribution channels, databases, etc.)
Determine alternatives for what type of technology to implement
Evaluating alternatives
Recommend the best solutions for the business support all recommendations with relevant research. Examine successful strategies that have been used by competitors or similar organizations.
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Create a marketing plan based on course concepts
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Report on the contracting process
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What is the elevation of downtown fort collins
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What is market segmentation
: What is market segmentation? List the steps in the market segmentation process.
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Identify all functional business areas
: Identify all functional business areas that utilize technology systems (hardware, software, networks, e-commerce, marketing, security, restaurant/hotel management systems, point-of-sale systems, distribution channels, databases, etc.)
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Write report as if you were working for an consultancy firm
: Write the report as if you were working for an external management consultancy firm, reporting to the Board of Directors of the company.
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Analyze the strategyand tools that are available to agencies
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Determining the value of the equity
: According to MM Proposition I, what is the value of the equity? What are its cash flows if the economy is strong? What are its cash flows if the economy is weak?
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Analyze the cultural dimensions that are relevant to product
: Cultural variables: Analyze the cultural dimensions that are relevant to the products and services and you should be able to provide a rationale why the product should be accepted in the country market
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