Identification of the concept of a target audience

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Reference no: EM13192138

You are working on a new Web site for Cruzes, Inc. The Web site is aimed at providing travel information to consumers interested in cruises. When meeting with Jason, the marketing manager of Cruzes, Inc., he tells you the Web site should be targeted to everyone. Why is the target audience Jason identified problematic? In your answer, include an identification of the concept of a target audience and explain a process Jason should use to identify a target audience.

Reference no: EM13192138

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