>> Operation Management
An introduction to the concept of sustainability.
Identification of and elaboration on the three main themes or pillars of sustainability-ecology, society, and economy.
An explanation of how sustainability is being defined by businesses giving relevant examples.
Identification and analysis of effective sustainability strategies employed by leading businesses.
A discussion of how sustainability is being used as a public relations tool.
An overview of the positive and negative reactions Tie's firm might expect from supporters and critics.
A compelling case for Tie's firm to pursue sustainability.