Reference no: EM131444408 , Length: word count:4000

Media Consumption of target audience and selection of 2 media types

Clearly describe how your target audience's media consumption will affect your media choice. It about 700 maximum for my part

Media choice i prefer to chose TV and ins

Module Title:	Applied Advertising		Assignment Number	CW2
Module Code:	206MKT		Assignment Title	"The Advertising Plan"
			Assignment Weighting	40% (20% for the written report and 20% for the presentation)
Release Date:	22nd February 2017		Module Leader	Jayne Pyatt/Ellie Hickman
Submission Date/Time:	Group Presentations Week 27th March. Report hand in 31st March.
Submission Time and Place:	Submission through Turnitin ONLY

Assessment Information

1.This assignment is designed to assess learning outcomes:

2 develop an advertising plan.

3 Develop a range of creative ideas to meet a specific advertising brief

4 Present and justify a communications idea according to audience, message and media criteria.

This assignment is a group assignment.In self-selected groups of 5 - 6 people.

This assignment requires you to:

Produce an advertising plan, including 3 executions of the advert and using at least 2 media formats for your new online fashion retailer.

Your plan and presentation needs to include the following:

•Your brand name

•Your brand image

•Your brand USP

•Your Segmentation, Targeting and Positioning strategy

• Clearly identify your target audience using at least 3 clearly identifiable consumer characteristics at least one of which must be psychographic in nature

•Clearly describe how your target audience's media consumption will affect your media choice

• You must be able to describe how your advertising executions will attract the target market making reference to both content and scheduling

You MUST identify which students have undertaken which parts of the report and include all meeting minutes.

Criteria for Assessment

Structure

Content is organised and appropriate; coherent; flow of information, arguments, and concepts

Knowledge and Understanding

Identifies, explains, draws on appropriate theories, models, literature to demonstrate depth and breadth of reading to address the question

Application

Application of theory or practical examples given appropriate to context

Analysis and Recommendations

Evaluation and critical analysis of the topic, synthesis of ideas/concepts, appropriate conclusions, justified recommendations

Presentation

Spelling, punctuation, grammar, layout, accurate CU Harvard Referencing style, writing style academic/professional

Word Count

The word count is4000 words and your presentation must be no longer than 10 minutes.

There will be a penalty of a deduction of 10% of the mark (after internal moderation) for work exceeding the word limit by 10% or more.

The word limit includes quotations, but excludes the bibliography.

How to submit your assessment

You can access the submission link through the module web.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

• All work submitted after the submission deadline without a valid and approved reason (see below) will be given a mark of zero.

• Extensions of up to two calendar weeks can only be given for genuine "force majeure" and medical reasons, not for bad planning of your time. Please note that theft, loss, or failure to keep a back-up file, are not valid reasons. The extension must be applied for on or before the submission date. You can apply for an extension by submitting an Examination/ Coursework Deferral/Extension Application Form. Application Forms along with the supporting evidence should go to the relevant Student Support Office. For a longer delay in submission a student may apply for a deferral.

• Students MUST keep a copy and/or an electronic file of their assignment.

• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.

GUIDELINES AND BACKGROUND TO THIS ASSIGNMENT

Plagiarism

As part of your study you will be involved in carrying out research and using this when writing up your coursework. It is important that you correctly acknowledge someone else's writing,thoughts or ideas and that you do not attempt to pass this off as your own work. Doing so is known as plagiarism. It is not acceptable to copy from another source without acknowledging that it is someone else's writing or thinking.

This includes using paraphrasing as well as direct quotations. You are expected to correctly cite and reference the works of others. The Centre for Academic Writing provides documents to help you get this right. If you are unsure, please visit www.coventry.ac.uk/caw. You can also check your understanding of academic conduct by completing the Good Academic Practice quiz available on Moodle.

Moodle includes a plagiarism detection system and assessors are experienced enough to recognise plagiarism when it occurs. Copying another student's work, using previous work of your own or copying large sections from a book or the internet are examples of plagiarism and carry serious consequences.

Please familiarise yourself with the CU Harvard Reference Style (on Moodle) and use it correctly to avoid a case of plagiarism or cheating being brought. Again, if you are unsure, please contact the Centre for Academic Writing, your Academic Personal Tutor or a member of the course team.

Return of Marked Work

You can expect to have marked work returned to you 15 working days from the submission deadline date. If for any reason there is a delay you will be kept informed.Marks and feedback will be provided online. As always, marks will have been internally moderated only, and will therefore be provisional; your mark will be formally agreed later in the year once the external examiner has completed his /