How you would bring a team together to start an initiative

Assignment Help Management Theories
Reference no: EM131409682

Discussion: Shared Practice: Harnessing the Creativity of Your Team

There may come a time when you have to lead an important effort or initiative in your organization. This week's Discussion puts you in such a place where you are asked to work with a team to develop an innovative customer loyalty program. The challenge is to develop a plan that lays out a process whereby the team has the support necessary to create ideas, evaluate solutions, and implement an innovative program. As you consider the steps you will take to develop your plan, recall the ten fatal flaws that can derail leaders outlined by Zenger and Folkman (2009) and the ways leaders can inhibit creativity discussed by Amabile and Steven (2012). Be sure to keep these in mind as you create your course of action.

Imagine that you have been hired recently as a new manager of an auto-dealership that sells new and pre-owned vehicles. You work for Kendrick Auto Group, which own 27 dealerships in the region. The owner has tasked you with experimenting at your dealership to create a new, effective, and unique customer loyalty program. The current loyalty program is merely imitative of other competitor programs and the owners see an opportunity to create a distinctive organizational strategy that will separate their dealerships from those of the competitors.
As the manager of the dealership, your staff includes sales consultants who show vehicles to potential commercial and individual buyers, financial staff who assist buyers with payment plans, extended warranties, maintenance plans, and loans, and parts and service technicians who help repair and maintain vehicles on the lot and purchased by customers.

With these thoughts in mind:

Post an organized plan for how you intend to employ the creativity of your staff to create a new and innovative customer loyalty program. (Note: Your plan should not describe a customer loyalty program such as an extended warranty or a maintenance plan. You do not need to develop the plan for the loyalty program.) The idea is to develop a team with a diversity of creative thinking styles from your staff (ideators, clarifiers, developers, and implementers). Be sure to include:

• How you would bring a team together and lead them to start such an initiative.

• The tools that you have used in this course (design thinking, creative-thinking styles, etc.) to get your team to leave its comfort zone and begin to generate potential ideas. Explain how the thinking style diversity or lack thereof of your team could potentially help or impede the plan.

• The techniques you and the team could use to filter/evaluate potential ideas (divergent/convergent thinking) to create a viable customer loyalty program strategy.

Use the resources from this week and from throughout the course to support your plan.

Reference no: EM131409682

Compare and contrast the stationary forecasting model

Compare and contrast the stationary forecasting model approach with that of a time series forecasting approach. Identify and explain key factors that are relevant in the selec

Summarizing the internal and external factors

Write a 3-5 page APA formatted paper, using a minimum of two references, summarizing the internal and external factors contributing to an individual's resistance to change

Find the optimal order quantities for the joint order

A retailer supplies two of his products (A and B) from a single supplier. He thinks that rather than ordering these two products separately (in this case he would pay the fi

Three behaviours of yuki

Based on the given article that Yuki has identified three behaviours: 'inspiration', 'developing' and 'empowering' at the dyadic (ie, pairs), group and organisational levels

Create powerpoint presentation highlight expansion proposal

Create a PowerPoint Presentation Highlight the Expansion Proposal Create a 10-15 minute PowerPoint presentation in which you describe in detail the key decisions you made in

Both relational and multidimensional databases

Both relational and multidimensional databases provide information needed to support management decision making. Which one would you query first as you pull together informati

The two streams are combined into one project

Consider two streams of cash flows, A and B. Stream A's first cash flow is $8,900 and is received three years from today. Future cash flows in stream A grow by 4 percent in pe

What are relative advantages for exporting and importing

For a multinational enterprise of your choice, consider the interests of the various stakeholders and analyse the extent to which the organization should meet their needs.

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd