How you might utilize cbpr in development of your campaign

Assignment Help Marketing Management
Reference no: EM131242930

Required Resources

Readings

· Course Text: Glanz, K., Rimer, B. K., & Viswanath, K. (Eds.). (2015). Health behavior: Theory, research, and practice (5th ed.). San Francisco, CA: Jossey-Bass.
 
· Part Four: "Community and Group Models of Health Behavior Change"

· Chapter 14, "Introduction to Community and Group Models of Health Behavior Change"

· Article: Nguyen, G., Hsu, L., Kue, K.N., Nguyen, T., & Yeun, E. J. (2010). Partnering to collect health services and public health data in hard-to-reach communities: a community-based participatory research approach for collecting community health data. Progress In

Community Health Partnerships: Research, Education, and Action, 4(2), 115-119.

· Article: Khubchandani, J., Balls-Berry, J., Price, JH., Webb, FJ. (2016) Community-Engaged Strategies to Increase Diversity of Participants in Health Education Research. Health Promot Pract. pii: 1524839916644713. PMID: 27091602. Retrieved from Walden Library databases.

· Article: Whitewater S1, Reinschmidt KM2, Kahn C2, Attakai A2, Teufel-Shone NI2. (2016) Flexible Roles for American Indian Elders in Community-Based Participatory Research. Prev Chronic Dis.;13:E72. doi: 10.5888/pcd13.150575. Retrieved from Walden Library Databases.
Website

· Web Resource: American Public Health Association. (2011). Retrieved from http://www.apha.org/

· Web Resource: Public Health Leadership Society. (2002). Principles of the Ethical Practice of Public Health. Retrieved fromhttps://www.apha.org/~/media/files/pdf/membergroups/ethics_brochure.ashx

Community-Based Participatory Research

Community-based participatory research (CBPR) is a systematic process emphasizing the collaboration of public health leaders and community leaders for research, education, and effecting social change (Agency for Healthcare Research and Quality, 2004). The purpose of using this approach is to reduce disparity among populations, properly identify critical public health issues, and develop cooperation with community partners. CBPR recognizes and incorporates the various social, political, and economic issues among communities as well as the importance of cultural diversity. This approach also focuses on research methods, developing projects, collecting data, interpreting research results, and creating interventions and it is often valuable for public health leaders in the development and implementation of a public health campaign.

For this Discussion, review the media from last week titled, "Communication for Social Change". Consider the aspects of communication development among communities. Also, review the learning resources and consider the use of CBPR in public health and how you might utilize CBPR in the development of your campaign.

References:

AHRQ. (2012, November 20). Agency for Healthcare Research and Quality activities involving CBPR to reduce health disparities . Retrieved from http://www.ahrq.gov/research/cbprbrief.htm.

Reference no: EM131242930

Develop your pricing and promotional strategy

Develop your distribution strategy for the product. What retail outlets will sell your new product? How will you manage your supply chain? Develop your pricing and promotion

What are the key pieces of information you will need

Choose a product or service you are familiar with. In developing an integrated marketing communications plan for that product or service what are the key pieces of informati

Benefits promised by the site for suppliers and purchasers

Go online to investigate the size of the industry served, the type of Net marketplace provided, the benefits promised by the site for both suppliers and purchasers, and the

Explian basic concept of a marketing strategy

Primary Task Response: Within the Discussion Board area, write 300-400 words that respond to the following questions with your thoughts, Briefly explain your understanding of

You are employed in the marketing department of a firm

Assume that you are employed in the marketing department of a firm that is producing a hybrid automobile.- Develop an outline of how your firm might provide these three produc

Travelled the city selling carpets

Lou Krantz started his carpet business Regal Carpets in Oakland, California in 1995 with a brainwave idea, "Why do customers need to travel to out of town stores in order to

International human resource management issues

International Human Resource Management Issues-The causes of expatriate failures are due to the lack of training, poor selection, inadequate preparation, inadequate compensat

Write a work breakdown strucure-sales promotion

Write a Work Breakdown Strucure. the topic is Sales Promotion- Second Hand. It's important that you provide a glossary of terms as some of the terms are not understood by per

Reviews

Write a Review

 
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd