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The objective of this paper is to analyze the existing marketing strategy.
How Yelp should generate revenue in the future is something you should describe in the next paper. Yelp does allow full reviews on their mobile platform.
Yelp is aware of the increasing popularity and importance of the platform, so not allowing mobile reviews would be very costly for the company.
The promotion section of the paper is very short, you should have discussed the different ways Yelp promotes their company such as through advertising, sales promotions, PR, digital marketing etc.
Attachment:- Assignment2 E-commerce.rar
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