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Assume that you have been appointed as Marketing Manager for a company in your region. In the past, many of their new products were unsuccessful. The senior management team now wants to focus on proper idea generation for their new products and also wants to select profitable market segments correctly.
- How would you select profitable market segment(s) for this company? Justify your answer.
- Discuss your strategies on how to generate proper ideas for this company’s new products.
A manager of a store that sells and installs spas wants to prepare a forecast for January, February, and March of next year. Her forecasts are a combination of trend and sea
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