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Business Marketing Assignment
Project Product Management, Branding and Pricing Strategies
Where is your product/brand in terms of the Product Life Cycle and Consumer Adoption Cycle? How do you expect this to change in the next 12 - 18 months?
How would you describe the branding strategy for the product/brand you are reviewing? Is your firm using family, individual or co-branded strategies? What role does the corporate identity play in establishing the product/brand identity? Use visual images of your firm and brand logos.
Collect actual pricing information for your product/brand and for the key competitor you have identified. What pricing strategies do each of these product/brands appear to be using? Summarize any recommendations for change in product, branding or pricing.
Attachment:- Project.rar
When companies begin distributing these products they can almost guarantee they need to begin planning for the next release of more modern technology to begin arriving shortly after they stock the shelves with the "old" technology. Technology only..
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