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Discussion 1
Assume you are the Marketing Manager for Target or another brand. How would you apply the four functions of the marketing management process in your role? In your answer, identify how a marketing manager might realize when it is time to focus on one function or another. You must use the text and at least one additional scholarly source.
Discussion 2
Imagine you are consulting with a manager of a business that sells cleaning supplies to nursing homes. Your client wants to develop a marketing plan but has a small budget for marketing his business. How would you show your client the benefits of a marketing plan? If your client does not agree with your marketing strategy for his business, explain how you would respond and what approach you would use to convince the client the marketing plan can be successful. You must use the text and at least one additional scholarly source.
Compare and contrast qualitative and quantitative data and research approaches. Apply these 2 different approaches of market research to 2 different companies. If you were researching information for a new car for Ford Motor Company to launch, what m..
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Successful Emergent Strategy: There are times when the best strategies are simply unplanned and happen. When these "emergent" strategies are born (often out of conflict) it is important to be flexible in order to be successful
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