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How would the company use surveys

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Select a major packaged goods company such as Proctor & Gamble, General Mills, or Kraft. Pretend you are a marketing executive, training new marketing research analysts about descriptive and causal research. Explain, in at least 300 words, examples of when you would use a survey, experiment, and test marketing in research for the company. For example, if General Mills is launching a new cereal, how would the company use surveys, experiments, and test marketing to increase the chances of success of the new product?

Reference no: EM131002144

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