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You are an entrepreneur that believes you've created the ultimate solution to the global health and food problems. You have developed, tested, and produced as a prototype, a new product; a patented, plastic collapsible bottle coated with a secret formula. All the consumer has to do is add water and it becomes a wonderful chilled, carbonated beverage that in consumer taste tests beats Pepsi and Coke 5 to 1.
In addition this secret formula contains:
No waste, environmentally friendly, and good for you! The cost to produce is 25% less that Coca-Cola or Pepsi. You own the patent and the processing rights. Unfortunately you have no capital and no infrastructure to take this product to market. Your goal is to develop the strategy to secure capital to role the product out. How would approach your strategy in developing your business plan to get the capital to make this product a reality? Once you get the capital, how do you roll the product out to the masses, or do you? If you figure it out you could save the world and be the next Bill Gates, or you could failure and doom mankind to extinction.
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