How will it be launched in the selected target market

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Reference no: EM131282928

Strategic Marketing- W4-A1

New Product Development

The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear point, position, or conclusion supported by research.

Develop a brand strategy for a hybrid car. To come up with a strategy, answer the following questions:

1. How will it be positioned relative to other plug-in hybrids currently under development or in the marketplace?

2. How will it be launched in the selected target market?

3. Describe what activities will be conducted to build the image of the brand.?

Your initial posting should be the equivalent of 1.5 single-spaced pages (700 to 800 words) in length. APA formatting and reference all sources used.

Reference no: EM131282928

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