How to increase the number of cable television subscribers

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Reference no: EM131428157

Cablevision developed an e learning that taught salesperson how to increase the number of cable television subscribers there by increasing revenue. The company wants to know if salespersons will increase upselling of cable television services (e.g., premium channels) and will try to sell other products (e.g., email and web access). The company also wants to know the ROI of this training program?

Show how cablevision can conduct an ROI analysis. Describe the information the company should collect and how it should be collected.

Reference no: EM131428157

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