Reference no: EM13324603
Preliminary analysis of proposed online business and e-commerce strategy
you are required to conduct a preliminaryanalysis of your proposed online business (of your own choosing) and develop an e-commerce strategy and prototype web site.
The report must address the following:
1. Conduct an environmental analysis of your proposed e-commerce presence, keeping in mind the potential for global e Business and focusing on the following:
a. Value propositions of your e-commerce strategy
b. Core competencies that can be enabled/enhanced through an e-commerce presence
c. Market analysis and trends regarding your proposed e-commerce strategy
d. Evaluation of youre-commerce strategy in terms of Porter's competitive forces model (https://www.buildmyonlinestore.com/articles/how-defensible-is-your-e-commerce-business-model/).
2. List and describe how thestrategic goals and objectives of your organisation will be addressed in your proposed e-commerce website.
3. Identify what key stakeholders/customerswill want from your proposede-commerce website, and how this fits with the goals of the e-commerce website and the organization
4. Briefly describe and justify the e-Commerce business model(s) that will be used in your e-commerce website.
5. List and briefly describe the potential risks associated with your proposed e-commerce strategy and presence.
NOTE: The word length for this task is about 2500 words, so ensure you cover all the above topics adequately and concisely while taking this constraint into consideration.
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How to develop an e-commerce strategy and prototype
: Evaluation of youre-commerce strategy in terms of Porter's competitive forces model (http://www.buildmyonlinestore.com/articles/how-defensible-is-your-e-commerce-business-model/).
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