How the goals will be achieved

Assignment Help Business Management
Reference no: EM131155652

A marketing plan specifies the exact goals that the marketing program is to accomplish and establishes a detailed strategy of how the goals will be achieved. The marketing plan should include: 

1. The overall goals of the marketing program,

2. The strategies and activities to obtain the goals, including who, what, when, and how,

3. The estimated cost of the marketing program, and

4. The estimated profit the marketing program will generate.

Lawyers market themselves in a variety of ways - by passing out business cards, distributing firm brochures, advertising in newspapers, and speaking to special interest groups, among other activities. In recent years, firms have devoted marketing resources to the development of websites, blogs, and podcasts that reinforce a firm's presence. 

Professional law firm marketers frequently comment about the effectiveness of various law firm marketing efforts. For an example, go to to visit this law marketing blog. 

Access additional blogs here:

  • Discuss how blogs can be used as a possible marketing tool. 
  • How do blogs compare to other forms of marketing?
  • Are blogs more effective? Why or why not?

Reference no: EM131155652

Capital budgeting lecture

View the Capital Budgeting Lecture video, ( which provides some factors that should be considered in capital budgeting considerat

Analysis of a self-identified economic problem

The short essay must be informal (non-mathematical) discussion and analysis of a self-identified economic problem or puzzle. This problem should be analyzed using microecono

Cash flows and financial forecast

Assume you are planning to start a new business that will sell innovative consumer products via an online store. You will be pitching your idea to potential investors with

Search engine optimization plan

In addition to the e-Business Plan template under the Search Engine Optimization Plan section heading, add a Search Engine Optimization Plan of 4-5 pages that includes the f

Explain two of the four strategies of dual concerns model

Explain two of the four strategies of the dual concerns model. Please include an example of each. Select two of the engagement strategy aspects, and describe when and why it w

Utilizes the internet and other recent technologies

1. Explain the evolvement of the Internet and how it changes the way customers, suppliers and companies interact. 2. Describe how your company utilizes the Internet and other

Coordination among team members

Your team is having difficulty assigning work to each team member to meet overall team goals. Which of the following actions would be most likely to enhance coordination amo

Brand image and product positioning in the long run

Why might penetration pricing potentially negatively impact brand image and product positioning in the long run? Given the risk, why would a marketing manager use penetratio


Write a Review

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd