How the company uses the site to communicate

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Reference no: EM13814139

Coca Cola Company.

The purpose of this portion of your project is to determine how customer-friendly the site is and how the company uses the site to communicate with its customers. Your assignment is to write a one-page summary evaluating the company website, and be sure to address the following:

How visually appealing and organized is the site?

Is the site user-friendly? Is it easy to navigate and find information? Explain.

Describe the contact information and various communication methods that are available to a customer who needs to contact a representative, inquire about a product, or make a purchase.

How does the site accommodate the needs of a diverse customer base?

Does the site encourage customer loyalty? If so, how?

Reference no: EM13814139

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