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Select one (1) of the following organizations: Google, Zappos, Southwest, Xerox, Samsung, or Procter & Gamble to research a recent technology change the company implemented. For this assignment, use sources from the library, company Website, and/or other internet databases to research the selected organization. Determine the reasons for the change, the effectiveness of managing the change, and how the change has impacted the company. Prepare a brief 2 page summary outlining the technology change for the company you selected and how your current or former organization may benefit from a similar technology initiative (i.e. a change to improve or replace a current process). Be sure to adhere to current APA standards. Resources Bank of America Merrill Lynch. (2015). Beyond borders: Build or buy [video].https://www.youtube.com/watch?v=qi_mC6MG0Ok
q1 what are some of the different factors can affect the promotion mix?q2 think about and provide examples of two
CASE SCENARIO: Small Supermarket Chain. Changing demographics have forced an owner of a small supermarket chain to reconsider its overall retail strategy. Originally, the trading area served by the chain had a high concentration of older shoppers
The main industry focused project for unit entails analysing the marketing strategy for a new product(s) or service innovation of a company/brand.
Explain The Four Elements of the Marketing Mix and Describe how each element is implemented within a specific organization and how they relate to the organization's marketing strategy
Does Outback Steakhouse have any substantial impacts for their growth expansion plans? Identify Outback Steakhouse performance surrounding these key issues: Restaurant expansion and Operating efficiency
based on the case you have selected answer the following questions.1.why waswere the firms investigated for antitrust
How do the product-dominant and service-dominant approaches to marketing differ? What are the four types of consumer offerings? How do they differ from one another
What is the definition of integrated marketing communications and Explain five benefits of integrated marketing communications
Explain Ellen Longbow is the chief financial officer at a startup e-commerce firm that sells products popular with college students
Explain Online research interviewing is estimated to make up 33% of all survey-based research in 2006
Explain Elements of the Marketing Mix and Marketing Strategy and Include a detailed overview of each element of the marketing mix
Explain concept of integrated marketing communications
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