How the advent of new media has posed a challenge

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How the advent of new media has posed a challenge to newspaper?

Question:

Pick one popular mass communication medium (newspapers) and explore its evolution Discuss how the advent of new media has posed a challenge to conventional media.

CHALLENGES AND SURVIVAL ISSUES - change and continuity

NEWSPAPERS

- Historical perspective of new spapers

- Bring to discussion - the devt of ST

Issues faced by newspapers

- Fall in readership esp among young adults

- That it is a broadsheet - serious journalism

- The Lhreat by radio- a revivalism - format programming

- The threat posed by TV- moving images

-  Erosion of readership - poor circulation - static images as opposed to moving images

- The influence of advertising dollars on new spapers

- The threat of new media - technology

- Image problem/ issue vis-a-vis youth

- Modem newspapers are run by business executives - the concern of bottom line- profit margin- is this right to go for newspapers?

Start with Gutenberg revolution

A few person to use could be Bertha Harian, Marshall Mcluhan, Brian Sewell, Pat Mitchell and surely Rupert Murdoch.

Reference no: EM131232530

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