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1. A clock and watch manufacturer realizes that she is operating in the market for machines that measure time. How should this market be segmented? Identify the key segmentation variables that are relevant for this market.
2. Abraham Maslow sought to explain why people are driven by particular needs at particular times. How does Maslow's theory help marketers? How might you use Maslow's hierarchy of needs in marketing cell phones in the U.S. versus Haiti (before the earthquake)? Please develop a marketing research project to gather the data.
3. A large international rental car company decides to develop a customer retention program. The program's goal is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan to help the company design the retention program. Specifically, you need to identify:
1. Why this program is important.
2. The type of information the company needs to design the retention program.
3. Where to get this information.
What four basic steps comprise the controlling function of management? Why is an understanding of the four steps important in strategic management
Compare and contrast the demand curve for public goods and the demand curve for a private good. Evaluate the impact of the current trend toward the expansion of government services.
Thoroughly suggested at least three (3) strategies to incentivize the founding management team. Thoroughly estimated the amount of cash needed to start the business. Provide a rationale to support your estimation
Required to identify a market research problem/opportunity for an organization or company and to develop a research proposal that can be turned into an actionable market research study that will provide decision makers with useful information w..
Describe your reasoning for identifying them as worthy ofpursuing.
brief description of the ad and Who is the target market, Are they selling or marketing (orboth)? (How do you know/what evidence do you have
What risks or challenges might a manager encounter if they have not mastered these objectives? Explain
1.Using a continuum with Order taker at one end and Order getter at the other, where would you place each of the following sales jobs?
Describe a research study that used human subjects and was properly done from an ethical standpoint. The study should be in based in the marketing or business disciplines
Write a 700- to 900-word paper that identifies each link in the supply chain and the purpose and value in each. For example, if the shoe industry were to be chosen
Companies use cross-docking to improve the performance of their logistics operations. What is cross docking? How does it work? Why do companies employ cross-docking in their supply chain design
1. What was Kodak's business/marketing objectives and how should have the objectives evolve over the last 25 year period? A) What were Kodak's strategy to its objectives? B) What were some tactics that Kodak could have incorporated to be successful?
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