How results are used to manage an integrated marketing plan
Course:- Management Theories
Reference No.:- EM13920450

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The Woodland Foundation Board of Directors approved your draft proposal for an integrated market strategy. However, they are not familiar with benchmarking and monitoring the media mix and how that information will be used.

Write an advisory bulletin that defines benchmarking basics, lists monitoring techniques, and describes how the results are used to manage an integrated marketing plan. Include recommendations for why each technique would be appropriate to use in the WF integrated marketing strategy.

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