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1. Go to Strategic Business Insights' Website and take the VALSTM survey, located at https://www.strategicbusinessinsights.com/vals/presurvey.shtml. Be prepared to discuss.
2. Click here to watch the video titled "Targeting the Premium Dog Market", (14 min 23 s). Then, go to the United States Census Bureau's Website and explore the 2012 National Population Projections: Summary Tables, located at https://www.census.gov/population/projections/data/national/2012/summarytables.html.
From the first e-Activity, determine whether or not the VALS test provides an accurate representation of your buying habits. Speculate if the results of the survey will change over time, citing key external factors that would cause the results to differ.
From the second e-Activity, speculate, from the U.S. Census market projections, what key situational variables will influence the dog owner target market. Provide two ideas of how premium pet product manufacturers can use this information in their market strategies.
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