How organisation can use given strategies to change

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Reference no: EM131365439

Assume that Greenpeace is planning an advertising campaign that encourages people to switch from private cars to public transport. Give examples of how the organisation can use the following strategies to change commuters' attitudes:

(a) changing the basic motivational function,

(b) changing beliefs about public transport,

(c) using self-perception theory and

(d) using cognitive dissonance.

Reference no: EM131365439

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