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You are the marketing manager for a brand that has developed a discontinuous innovation. What issues should you consider as part of your plans for this product's adoption?
How might you plan strategically for its diffusion? (Note: You are marketing a discontinuous innovation. Be sure to plan for this specific type of innovation.
Do also be sure to distinguish between the processes of adoption and the processes of diffusion in your response.
One question is asking about adoption and the other about diffusion). How much it would be.
Today, many business-to-business (B2B) organizations are marketing their products to companies and organizations where the “buyer” is not a single individual. Instead, there m
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