+1-415-670-9189
info@expertsmind.com
How might you plan strategically for its diffusion
Course:- Marketing Management
Length:
Reference No.:- EM13881892




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

You are the marketing manager for a brand that has developed a discontinuous innovation. What issues should you consider as part of your plans for this product's adoption?

How might you plan strategically for its diffusion? (Note: You are marketing a discontinuous innovation. Be sure to plan for this specific type of innovation.

Do also be sure to distinguish between the processes of adoption and the processes of diffusion in your response.

One question is asking about adoption and the other about diffusion). How much it would be.

Answered:-

Verified Expert


Preview Container content

Adoption of discontinuous innovation requires major change in behaviour. This is very crucial for both individual and team performance of business enterprise. Product tends to travels through a specific life cycle encompassed with four major stages such as introduction, growth, maturation and decline. Discontinuous innovation tends to reduce the disruption of product usage and decreases the consumer behaviour. It needs behavioural as well as technical change in terms of usage and consumption. For example: Introduction of induction stove in late 20th century for the replacement of ordinary gas stoves introduced in late 19th century.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Which of the following is typically the strategic impetus for forward vertical integration? Which of the following is not a potential advantage of backward vertical integratio
Value of a team environment: Is the company operating with a team structure? How effective is the team structure? How could the company improve the effectiveness of the team
Overview: In order to help you prepare your own retail marketing mix, you will conduct a retail analysis of two of your competitors. What is the level of service provided by
Next develop a profile of yourself as a consumer based on the top ten list. Consider the VALS profile exercise as you think about what your purchase history says about you
Do you think that there are any specific criteria that the choice of shopping mall should satisfy? Was the choice of a shopping mall appropriate? Support your answer with th
Explain which of the "environments" are relevant to the situation discussed in the article. Refer to Chapter 4 of the text for a complete discussion of environments. Pay s
In your opinion, what are the specific key environmental forces that created an opportunity for your company? Have there been changes in the purchasing patterns of your organi
Discuss the key elements of positive and proactive communications that are missing in the following workplace scenarios and any other aspects of the situation you feel need