+1-415-670-9189
info@expertsmind.com
How might you plan strategically for its diffusion
Course:- Marketing Management
Length:
Reference No.:- EM13881892




Assignment Help
Expertsmind Rated 4.9 / 5 based on 47215 reviews.
Review Site
Assignment Help >> Marketing Management

You are the marketing manager for a brand that has developed a discontinuous innovation. What issues should you consider as part of your plans for this product's adoption?

How might you plan strategically for its diffusion? (Note: You are marketing a discontinuous innovation. Be sure to plan for this specific type of innovation.

Do also be sure to distinguish between the processes of adoption and the processes of diffusion in your response.

One question is asking about adoption and the other about diffusion). How much it would be.

Answered:-

Verified Expert


Preview Container content

Adoption of discontinuous innovation requires major change in behaviour. This is very crucial for both individual and team performance of business enterprise. Product tends to travels through a specific life cycle encompassed with four major stages such as introduction, growth, maturation and decline. Discontinuous innovation tends to reduce the disruption of product usage and decreases the consumer behaviour. It needs behavioural as well as technical change in terms of usage and consumption. For example: Introduction of induction stove in late 20th century for the replacement of ordinary gas stoves introduced in late 19th century.




Put your comment
 
Minimize


Ask Question & Get Answers from Experts
Browse some more (Marketing Management) Materials
Analyze how the ads take international requirements into consideration. Include suggestions how you might change the ad, if any. Support your opinions with 3-4 scholarly ref
What is meant by mass customization? How can market conditions and consumer desires affect customization? Explain any price considerations that must be factored into the mas
Explain three business risks or threats that might threaten Whole Foods ability to accomplish their financial goals for the next 3 years. Use examples and references to supp
Apply the 5Cs framework to diagnose the problem as to why Planters Nuts' performance has been struggling - provide an analysis of consumer behaviour in the snack nut category.
describe three measures for assessing the effectiveness of a sales force as a whole. Explain why they are important, and how sales managers apply these criteria to sales for
Nike bought ads on users' homepages in 20 countries prior to the World Cup, and Ford uses Facebook's social-context ads to promote the Explorer. Although most ads on Faceboo
Have you ever wondered why a 16-ounce beverage costs only a little more than the 12- ounce serving? Chances are that the company producing the beverage conducted a financial a
In most countries, the influence of regulatory agencies is pervasive, and an understanding of how they operate is essential to protect business interests and advance new pro