Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
EnglishMotors,Ltd.(EML),developed a new all-wheel-drive sports utility vehicle. As part of the marketing campaign, EML produced a video tape sales presentation to send to both owners of current EMLfour-wheel-drive vehicles as well as to owners off our-wheel-drive sports utility vehicles offered by competitors; EML refers to these two target markets as the current customer market and the new customer market. Individuals who receive the new promotion video will also receive a coupon for a test drive of the new EML model for one weekend. A key factor in the success of the new promotion is the response rate, the percentage of individuals who receive the new promotion and test drive the new model. EML estimates that the response rate for the current customer market is 25% and the response rate for the new customer market is 20%. For the customers who test drive the new model the sales rate is the percentage of individuals that make a purchase. Marketing research studies indicate that the sales rate is 12% for the current customer market and 20% for thenew customer market. The cost for each promotion, excluding the test drive costs, is$4 for each promotion sent to the current customer market and $6 for each promotion sent to the new customer market. Management also specified that a minimum of 30,000 current customers should test drive the new model and a minimum of 10,000 new customers should test drive the new model. In addition, the number of current customers who test drive the, new vehicle must be at least twice the number of new customers who test drive the new vehicle.If the marketing budget,excluding test drive costs, is $1.2 million how many promotions should be sent to each group of customers in order to maximize total sales?
Explain why does a production possibilities curve bow out rather than forming a straight line sloping downward from left to right.
Assume that the legal reserve requirement is 10 percent on all deposits. Suppose BoA has $200 million in checkable deposits, $30 million in reserves, $50 million in securities, and $150 million in loans. What is BoA's bank capital? Draw a balanc..
Problem - Income Elasticity of Demand, Interpret the following Income Elasticities of Demand (YED) values for the following and state if the good is normal or inferior; YED= +0.5 and YED= -2.5
Differentiate the structural change and managerial opposition hypothesis as they relate to the decline in unionism. Determine which view do you think is more convincing?
Evaluate the result in (2) from perspectives of efficiency and equity drawing upon price/cost margins for your explanation. You may want to also consider issues involving the stability of collusive cartels.Then tell us what that means for rational ..
Normally the selling price of a product, p, is related to the demand according to the following relationship: p = a - bD. However, a company has found that the price (in dollars) of its product can be related to demand, D
The total operating revenues of a public transportation authority are $100M while its total operatiing costs are $120M.
Could you please explain fully the difference among an increase in demand and an increase in quantity demanded, by giving an example of what would cause an increase in quantity demanded and please illustrate the effect of such an increase with a ..
Explain how would you decide also what was the best level of emission reduction. Why do you think your approach would be better than others.
The following quotations are from an article in the Financial Times on November 9, 2007:
Estimate the own-price elasticity for good X, the cross-price elasticity for goods X and R, and the income elasticity for good X and what would we expect to happen to quantity demanded
Price ceiling sets a maximum not illegal value that a seller may charge, typically placed below equilibrium. What do you think of a government placing a price ceiling next time gasoline prices rise above $4.00 a gallon?
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd