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Discuss Cemex’s primary motivation in entering markets outside Mexico. Then explain why its approach has emphasized local acquisitions and how its globalization effort has succeeded or failed
The MNE of the future, in whatever form it takes, will more than likely face pressures for global integration along with those clamoring for local responsiveness. In your opin
Explain the difference between a marketing channel and a supply chain. What are some of the primary potential sources of abuse in MCO arrangements? How do you validate a risk
Allowing them to keep their master schedule "frozen" over the upcoming two week period. This provides sufficient "future visibility" into production requirements to allow the
The provision of high-definition TV (HDTV) service is an important component of our digital cable strategy. As you know, it provides significant improvements in visual and aud
In a globally competitive marketplace, manufacturers have to maintain competitive prices, while enhancing product quality. That puts constant pressure on companies to reduce m
What are the advantages and disadvantages of "forced ranking" (also known as "forced distribution") as a performance management approach? What are some alternatives that HRM p
Pricing strategy associated with services is typically more complex than the pricing of tangible goods. As a consumer, what pricing issues do you consider when purchasing serv
To effectively manage relationship capital in the increasingly complex global business environment requires an understanding of its nature. Is relationship capital dominantly
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