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1. Explain how information technology puts powerful tools in the hands of global marketers.
2. Assume that you have been asked by the president of your organization to devise a systematic approach to scanning. The president does not want to be surprised by major market or competitive developments. What would you recommend?
Complete the following for your marketing plan: Determine the pricing strategy you will employ along with your justification. Perform a breakeven analysis to determine how many customers you will need to make your business financially viable
Outline your product, branding, and packaging strategy.
Which do you believe is most important for a company's competitive advantage: internal consistency or market competitiveness? Explain your answer.
What is the relationship between marketing ethics and organizational performance? What are the elements of a strong ethical compliance program to support responsible marketing and a successful marketing strategy?
Explain Impact of Advanced technology on employees and produce a paper discussing a particular way that the New Economy is impacting management
Identify a global organization with a multinational presence. Identify ethical perspectives in the global organization
Estimate a range for the four-firm concentration ratio and the HHI for the game market in the United States based on the information provided in this news clip.
Marketing in Action Case - Real Choices at Amazon, What is the decision facing Amazon? What factors are important in understanding this decision situation? What are the alternatives
The essence of marketing worldwide is to surpass the competition in creating perceived value, which can be represented as:
Please note these are instructions for students who are only here for the full year and registered for a 20 credit module. Students registered for the 10 credit module need to look at the other set of instructions.
Paragraph elevator pitch
this is a new department that requires a good manager who has the following skills conceptual communication
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