How failures change customer perceptions of risk

Assignment Help Other Subject
Reference no: EM131100116 , Length: word count:6000

Johnny's proposal structure-

Introduction

Background

Airline industry, its size, importance, negative impacts of airline crashes as failures for both customers and organisations (one to two paragraphs)

Service failure define; Different types of service failures - minor and major, but your focus on catastrophic failure and negative impact on airline brand, etc. The gap is positioning of airline crash as catastrophic failure

Purpose of the research and conceptual framework

What are you doing? Explain model/framework

Study design

Online experiment, hypothetical scenarios

Contribution of the study

Theoretical implications

Managerial implications

Conceptual development

Critical/severe/major service failure and causality (locus of control)

Roughly one page on service failures and major ones is the focus, e.g., transit accidents, health incidents Attribution of blame for failure (locus of control) Perceived risk (safety? physical?)

Define risk

Types of risk, but what is your focus?

How failures change customer perceptions of risk

Outcome constructs, e.g., intentions to fly with carrier, brand attitude or image?, anxiety? brand reputation? Trust?

Psychological distance

Define

Types

Your focus on social and spatial

Hypothesis 1: When the airline crash is internally caused it increases customers' perceived risk and in turn reduces customers' attitudes toward and intentions to fly with the airline, but only when the airline is perceived to be psychologically distant.

Show a diagram of your conceptual framework (i.e, the one in your phone).

Method

Participants

Recruiting participants via Mturk (you need to justify use of this platform to recruit your participants); aged 18 yrs and over and those residing in the US, $1 compensation for completing the survey.

No. of participants - 30-40 per cell so you have a 2 (internal, external) x 2 (far, near airline ownership) = 160 participants in total.

Procedure

-2 (internal, external) x 2 (far, near airline ownership) independent measures experimental design (between subjects)

-Using scenarios manipulating cause of crash (internal versus external) and psychological distance (near versus far airline ownership); we will pre-test the scenarios to check realism and the manipulations (locus of control and psychological distance)

- Outcome measures (attitude, trust, intention to fly with airline)

- Mediator measures (risk (safety) perceptions

- Co-variate measures (fear of flying, frequency of flying)

- Demographics

Attachment:- Assignment.rar

Reference no: EM131100116

Questions Cloud

How you see your career path supporting the direction : Write a 3-4 page analysis of the article listed below on how you see your career path supporting the direction of an organization while motivating and leading employees to be a high performance team.
Feature of chesapeake society : The labor sysytem that existed in Virginia until the 1670s profoundly influenced nearly every feature of Chesapeake society. Identify the source of labor and explain the major characteristics of this labor system.
Examine the psychological distance of flying people : This research will examine the psychological distance of flying people (in-group or close vs out-group or far) response to critical service failure of airline crashes
What would the cash flow diagram look like : If an alternative has monthly payments of $10,000 a month for three years with a purchase price of $75,000 at the end of year three, what would the cash flow diagram look like?
How failures change customer perceptions of risk : Airline industry, its size, importance, negative impacts of airline crashes as failures for both customers and organisations (one to two paragraphs) Define risk, Types of risk, but what is your focus? How failures change customer perceptions of ris..
How might the reorganization of trade affect the imports : How might this reorganization of trade affect the imports of other smaller, economically developing countries? Is it in the global economy's best interest to allow more competition or equalize a drop in China's export production?
Find the angle of shear q shown : If the force of 25 N is distributed over an area of 15 cm2, find the angle of shear q shown, given that the shear modulus of the sole is 1.9 x 105 N/m2.
Perfectly competitive industry : Is the following statement true or false? Explain why. In long run equilibrium, if firms in a perfectly competitive industry are earning positive profits, the industry is not in long run equilibrium.
Why are trade barriers so low : The article, "Why Are Trade Barriers So Low?," contests the recent political economy literature, which suggests tariff rates should be high, by pointing out that tariffs are relatively low in developed countries.

Reviews

Write a Review

 

Other Subject Questions & Answers

  Pipe surface temperature and outer insulation surface

A 5-cm outside diameter steel pipe is covered with a 0.6-cm layer of one insulation (k = 0.17 W/m-°C) followed by a 2.5-cm layer of a second insulation (k = 0.048 W/m-°C). The pipe surface temperature, Tp, is 315 °C, and the outer insulation surface ..

  Standards organizations utilized in this industry

Discuss the various standards organizations utilized in this industry - coordinated industry overview?

  Briefly compare six-sigma methodology and lean manufacturing

Conduct a literature review for the following items using the textbook, the Internet, a journal article, or other sources. Briefly compare Six-Sigma methodology, ISO 9000, and Lean manufacturing.

  Describes the problems of budgeting projects

The chapter describes the problems of budgeting projects with S-shaped and exponential-shaped life-cycle curves. What might be the beget problems if the life cycle of a project was just a straight diagonal from 0 at project start to 100 percent at pr..

  Question 1 a define stress how is workplace stress

question 1 a define stress. how is workplace stress different from general stress?b explain the three stages of human

  Explain the emergence of contemporary views of abnormal

provide detailed and elaborate responses to the questions below.nbsp your responses should include examples from the

  Describe the type of neglect faced by the orphans

Discuss the critical bond between parent and child - the idea that children need someone in their life to provide attention, affection and stimulation. Babies expect this at birth. Describe the type of neglect faced by the orphans

  French military strategy after the suicide bombings

Topic is the french military strategy after the suicide bombings in the middle East research question is has the french military strategy been successful in the aftermath of the suicide bombings?

  What are the benefits associated with an outsourcing effort

What are the benefits associated with an outsourcing effort

  Met the majority of criteria from critical appraisal tools

Describe if each of the sources according to the category (e.g. primary research studies, systematic reviews, and/or practice guidelines) met the majority of criteria from the Critical Appraisal Tools.

  What determines one sexual orientation

Explain briefly (in 1-2 paragraphs) your understanding of the research on origins of sexual orientation. Why is it important to understand what determines one's sexual orientation? Consider ethical, legal, and social implications

  Which phase of system life-cycle is usually most expensive

Which phase of the system life-cycle is usually the most expensive? Which of the following errors is the most expensive to fix? Which of the following decisions must be defined during the system analysis stage?

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd